The "New Deal" for Software Development
We the undersigned have come to recognize the need to evolve towards pragmatism as related to software development methods and methodology. The practitioners of software development are ready for a "new deal", one that reduces the noise that is getting in the way of their work.

We assert:

  1. Faith-based bias in selecting and using methods negatively affects outcomes;
  2. Generally-accepted practice is preferable to branded methods;
  3. In practice you must tailor your approach based on the context of your endeavor and the culture of your organization;
  4. Software projects must be steered through dynamically changing circumstances;
  5. Collaboration across the entire software value-chain enables holistic efficiency.

To move forward as an industry, we advocate:

  1. Studying software development endeavors as both socio-economic and socio-technical systems;
  2. Replacing self-serving rhetoric with empirical evidence of practice efficacy;
  3. Uncovering the contextual and cultural fit-for-purpose of software development practices;
  4. Promoting leadership principles based on honest predictions of outcomes and uncertainties;
  5. Promoting socioeconomic improvements as the primary benchmark of software value.

Steve Adolph - WSA Consulting Inc.
Glen Alleman - Niwot Ridge Consulting
Scott Ambler - Scott Ambler & Associates
Chris Armstrong - APG
Kurt Bittner - Forrester Research
Grady Booch - IBM
Bill Curtis - CAST
Pete Franklin - CapGemini
Ricardo Garcia - Costco
Mike Gualtieri - Forrester Research
Carson Holmes - Software Development Experts
Julian Holmes - Agile Mentors
Mark Kennaley - Software Development Experts
Philippe Kruchten - University of British Columbia
Mark Lines - Scott Ambler & Associates
Diego Lo Giudace - Forrester Research
Stephen Mellor - Stephen Mellor & Associates
Adam Murray - Scott Ambler & Associates
Meilir Page-Jones - Wayland Systems
Cecile Peraire - SEI - Carnegie Mellon University
Rolf Reitzig - Avnet, Inc.
Walker Royce - IBM
Al Shalloway - Net Objectives
Doug Stewart - Blueprint Software
Tom Weinberger - The Nimblestar Group, Inc.
Geri Winters - Wyyzzk, Inc.
Arun Zachariah - CapGemini
Hadar Ziv - University of California, Irvine

The following people have signed The New Deal for Software Development:

NameCountryCompanyURL
Ricardo Garcia United StatesCostco WholesaleCostco.com
Glen Alleman United StatesNiwot Ridgehttp://herdingcats.typepad.com/
Kathi Paquet United StatesSavvis-CenturyLink
David Nicolette United StatesNeo Pragma LLChttp://davenicolette.wordpress.com
Larry Cooper CanadaBSSNexus
John Ogden United KingdomIndividualhttp://www.thinkingatintervals.com/
Adam Murray CanadaScott Ambler & Associateshttp://disciplinedagileconsortium.org
Doug Stewart CanadaBlueprint Softwarehttp://blueprintsys.com
Dave Rooney CanadaIndividual
Nicolae Giurescu Romania3PRO-LAB Consulting SRLro.linkedin.com/in/nicolaegiurescu/
Al Shalloway United StatesNet Objectiveswww.netobjectives.com
Anton Rossouw AustraliaTabar Pty Ltdhttp://www.tabar.com.au
Mike BravoUnited StatesCoast Asset Managementhttp://www.ultrainsite.com
Paul Oldfield United KingdomYoumanage
Mike Gualtieri United StatesForrester Researchhttp://www.forrester.com/home#/Mike-Gualtieri
Beth Elliott United StatesIcon Technology Consultingwww.icontechnologyconsulting.com
Thomas Weinberger United StatesThe Nimblestar Group, Incwww.nimblestar.com
Boyd Summers United StatesBL Summers Consulting.LLC
Diego Lo Giudice ItalyForresterwww.forrester.com/dlogiudice
Robert Corcoran CanadaMDA Space Missions
Bill Curtis United StatesCASTwww.castsoftware.com
Alessandro Kieras BrazilArkhi Consultoriahttp://www.arkhi.com.br
Grady Booch United StatesIBMcomputingthehumanexperience.com
Kurt Bittner United StatesForrester Researchwww.forrester.com
Pete Franklin United KingdomCapgeminihttp://www.uk.capgemini.com/
Chris Armstrong United StatesAPGwww.aprocessgroup.com
Susan Thompson United StatesAssurant Specialty Property
Tony Hutson United StatesTonyHutson.com
Russell Pannone United StatesWe Be Agile
Bob Bretall United StatesTeleCommunication Systems, Inc.http://www.telecomsys.com/
Shawn Doyle United StatesReleaseTEAM Inchttp://www.releaseteam.com
David Risler United StatesPTCwww.ptc.com
Bob Aiello United StatesCM Best Practices Consultinghttp://cmbestpractices.com
Olivier Beghain BelgiumEmpulsyshttp://www.empulsys.com
Onno van der Straaten NetherlandsCGIhttp://www.cgi.com
Thierry Paradan FranceUPMentorswww.upmentors.com
Jim Tremlett United StatesRally Softwarewww.rallydev.com
Dave West United StatesTasktopwww.tasktop.com
Craig Wilson United StatesMatincor, Inc.www.matincor.com
Shrikant Palkar United StatesCostco WholeSalehttp://www.costco.com
Richard KnasterUnited StatesScaled Agile, Inc.https://www.ibm.com/developerworks/agile/index.html
Michael Reed United StatesReed Consulting Services LLChttp://www.reedconsultingservices.com
Kari Brey United StatesWellPoint
Terry Dietz United StatesConsultant
Themi Themistocleous South AfricaDVT www.dvt.co.za
Vladimir Blatin United StatesSouthern California Edison
Gordon Schneemann CanadaUP Mentorswww.upmentors.com
John Reeder United StatesConsultant
Skip Pletcher United StatesLPShttp://skip.pletcher.org
Jean-Louis (JL) Marechaux CanadaIBMhttp://ibm.co/PragArch
Raja Bavani IndiaMindtreehttp://se-thoughtograph.blogspot.in
Bruce Douglass United StatesIBM
Gaston Nusimovich ArgentinaGenushttp://gastonnusimovich.wordpress.com/
Jorge Sarmiento ColombiaGlobant
Brayan Castro ColombiaTourlettehttp://tourlette.com
Valentin Tudor Mocanu RomaniaPSS - Prosoft Solution
Dan Roman AustraliaPrivate
Steven Kelly FinlandMetaCasehttp://www.metacase.com
Radu Giurgiteanu RomaniaDot Imagine
Rolf Reitzig United StatesAvnet Serviceshttp://atech.com/services/software-engineering
Gopinath Ramakrishnan IndiaIndependent Consultanthttp://www.rgopinath.com
Joergen Winther DenmarkThe No Crisis Companyhttp://nocrisis.dk
John Francis Canadau24b6 Solutions Ltd.
Gary Wetter United StatesS/W Development Engineering Consultant
Ravichandran J.V. IndiaVice President/OLPCi, Independent Agile Software Consultanthttp://ravichandranjv.blogspot.in
santiago Matalonga UruguayUniversidad ORT Uruguay
Herb Richter United StatesKaseyawww.kaseya.com
Gastón Mousqués UruguayUniversidad ORT Uruguay
israel Ohiofudu GermanyiOhio Gsolutionswww.ohiofudu.net
Gene Hughson United Statesindividualhttp://genehughson.wordpress.com
Bill Bourne CanadaSourceForm Consultingwww.sourceform.ca
Ian Partridge United Kingdom
Robert SandersUnited StatesMethodOptimal Partners, LLChttp://www.methodoptimal.com
Olivier BéghainBelgiumEmpulsyshttp://www.empulsys.com
Meinte BoersmaNetherlandsDSL Consultancyhttp://ww.dslconsultancy.com/
Jean BezivinFranceIndustry consultant in software modeling
Bjorn Freeman-BensonUnited StatesNew Relic
Boyd SummersUnited StatesBL Summers Consulting.LLC
Manoj Panda CSM , ITILIndiaIBM
Vinod VarmaIndiaAstra Infotech Private Limitedvinodvarma.wordpress.com
Vipin KumarUnited Arab EmiratesAstra Infotech FZEwww.astrainfotech.com
Mitchell VaughanVisteon
Chidambaram LakshmananIndiaPESIL Technologiesin.linkedin.com/in/chidambaraml/
Luis F CaicedoColombiaAssist Consultoreswww.assist.com.co
Jan LarssonUnited StatesCapital Group
Rajiv MenonUnited StatesUST Global
Jeffrey ColeUnited StatesRed Mountain Technologies
John ShawUnited KingdomCapGemini
Kris LichtenthalSwitzerlandUBS
Stefan SackGermanyCapgeminiwww.capgemini.com
Chris F CarrollUnited KingdomWarrington Software Ltdhttp://www.cafe-encounter.net
Adriano de Pinho TavaresBrazilAvenue Code
Elsie DaSilvaUnited StatesBedBath & Beyond
Tamir GefenIsraelGoMidjetshttp://www.gomidjets.com
Сергей МакаркинRussia (Russian Fed.)AVTOVAZ
Daryl WintersUnited StatesTataki
Yan Gabriel de SouzaBrazilCIP
Ed NeubeckerUnited StatesIBM
Neel BanerjeeUnited StatesIndividual
Sinval FreiresBrazilAccenture
Helen BealUnited KingdomMidVision Ltdhttp://www.midvision.com
Andy PhillipsonUnited StatesIBM
Doug KlughUnited StatesIntel CorporationIntel.com
Jon TiltUnited KingdomIBM
Paul EppsUnited StatesEppsNethttp://eppsnet.com
Raquel Aguirre MacedoMexicoIBM
Kemi SomuyiwaUnited StatesIBM
Cavan G. WatsonUnited KingdomRo'tware-Moray Publishing
Kirti VaidyaUnited StatesGallagher Bassetthttps://www.gallagherbassett.com/
Elizabeth WoodwardUnited StatesIBM
Danny FuUnited StatesUCLA Health
Skip LancasterUnited Statesgotomediahttp://gotomedia.com
Marcelo AncelmoBrazilIBM
Zalkind LincolnBrazilIBM
Zefei YanUnited StatesHuawei Technologies Co. Ltd.
Fergus LennonSwitzerlandIT Architecture
David WilliamsUnited KingdomIBM (Rational)
Andrea RodackiBrazilIBM
Alberto Cancelado GonzálezColombiaIndependent
Arturo Navarro SpainCapgeminihttp://es.linkedin.com/in/arturonavarro/
Dominique LequepeysFranceCapgemini
Raghvendra SharmaIndiaCapgemini
FerreiraPortugal
Michel BiedermannUnited StatesIBM Interactive
Volker KopetzkyThailandvzk Internationalhttp://vzkb.de
Paulo LacerdaBrazilIBM
Jeff LucasUnited StatesWellPoint
Naga Boyalapalli United StatesCrowley Maritime Corporation
Frank SchophuizenNetherlandsTopic Embedded Systemswww.topic.nl
Adriano ComaiItalyAdriano Comai
Warren MackensenUnited StatesConexis, Inc.www.linkedin.com/in/warrenmackensen
Andy BernerUnited StatesQSMwww.qsm.com
James KirkUnited StatesQSM, Inc.
Charles BuffoneCanadaAccurate Assessment Group Ltd.http://www.aag-gis.com
Putcha NarasimhamIndiaKnowledge Enabler Systemswww.slideshare,net/putchavn
Skip PletcherUnited StatesLPShttp://skip.pletcher.org
Rainer GrauSwitzerlandZühlkewww.rainergrau.com
Jim RuehlinUnited StatesIBM Rational Softwarehttp://jazzpractices.wordpress.com
Eric CattoirBelgiumIBMwww.ibm.com/rational
Anderson Luis de Paula SilvaBrazilIBM
Bjorn GustafssonCanadaGOOD Software Inc
Michael GriffithUnited StatesDynamic Recovery Solutions
Matt DoarUnited StatesServiceRockethttp://www.servicerocket.com
Craig SmithamUnited StatesPariveda Solutionshttp://craigsmitham.com
Sînică AlboaieRomaniaAxiologic SaaS
Amit JindalIndiaAquevix Solutions Pvt. Ltd.http://www.aquevix.com
David LeachUnited KingdomReed.co.uk
WilliamUnited StatesUCLA
Firoj ShaikhUnited StatesHealthStream Incwww.firojshaikh.com
Andres JaraUnited StatesHandyman
John MacAskillAustraliaMyriad Consulting Services
Peter BuddenCanadaEricsson
Douglas CiottiUnited StatesPeaches
Alessandro FiorentinoItalyMDSnethttp://www.linkedin.com/profile/view?id=88553111
Ira WeinsteinUnited StatesDirectshenhttp://directshen.com
Alonzo RamirezUnited StatesSoftware Development